Are You a Regional or a Global Business?

Posted Jul 6, 2009. Leave a comment?

It’s a simple question, but amazingly, a large percentage of business owners only think and operate on a strictly local or regional level. Often times they view expanding their business as simply running an ad in the “next towns’” newspaper and hoping for the best. In some regions like the Texas panhandle the “next town over” can be quite a long distance for someone to travel to get to their store, so advertising in other towns has a diminishing return the further away the town. The truly surprising thing is that many of the businesses with this type of thinking have web sites that either they did, or a buddy was able to build one with a web development tool. This is a good step in the right direction but is still regional thinking just like running an ad in the local newspaper. To think on a truly global scale they need to take the next step and not just offer a web site that is little more than a sales brochure, but actually have a ecommerce web store where anyone can purchase their products or services from anywhere in the world. This simple thing can catapult your potential customer base from being only the closest two or three towns of maybe 100,000, to literally hundreds of millions of potential customers worldwide. Real online web stores can get quite complicated when all the different aspects such as secure payment processing, database management, order processing, and many other details are addressed. This is why many businesses stop with a simple brochure style web site, but web site generator tools just cannot handle all the details. Here at On Time Technology Solutions we took care of all the complicated details and are now proud to offer a full featured ecommerce solution for virtually any type of business. It features a complete web store with full featured shopping cart, order processing, product browsing, and many other items. A complete administration program is also included to allow you to manage your own web stores products, pricing, appearance, order processing, shipping, and statistics to help you manage your business.
It has been estimated that by 2008 50% of U.S. population will shop on-line. In 2000 ecommerce sales were reported to be 27 billion dollars and in 2008 had grown to 134 billion dollars. That is almost a 400% growth in just eight years. Online retail sales accounted for 10 percent of total U.S. retail sales in 2008.
A professionally built web site and integrated web store can be about the same price as a few news paper ads and provides not just a global market presence but a permanent advertisement that is available 24 hours a day 7 days a week. Visit www.ProVentory.Com and see what the web development professionals at On Time Technology Solutions can do to help your business expand and become truly global.